Data counts: die Zahlen von 2017
By 2017, online video will account for 74% of all online traffic.
55% of people watch videos online every day.
65% of video viewers watch more than ¾ of a video.
54% of senior executives share work related videos with colleagues weekly.
52% of marketers believe that video is effective for brand awareness.
Using the word ‘video’ in an email subject line boosts the open rates by 19%.
Including video in a landing page can increase conversion by 80%.
Marketers who use video grow revenue 49% faster than non-video users.
People spend on average 2.6x more time on pages with video than without.
43% of people want to see more video content from marketers.
Dies alles und noch viel mehr unter Video Stats For 2017
Facebook surpasses YouTube in videos viewed on desktop.
Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. While these results still show YouTube ahead, the trend favors Facebook.
The number of video posts continues to increase on Facebook.
Videos are shared more on Facebook than on YouTube.
YouTube drives more trackable sales.
Earlier in 2014, Convince and Convert’s Jay Baer introduced his Jay Today, a 3-minute video. Baer cross-promotes and posts this content.
Check out how Jay Baer uses video to cross-promote his content.
Here’s how nimble marketers can jump on this 2015 video trend:
Create your own regular video episodes. Take a page from Jay Baer’s playbook. His cost is under $125 per episode!
Provide the five key types of content your target audience seeks. Use Marcus Sheridan’s “They ask, you answer” approach. Record your employees who know the information, but are challenged to put their words in print.
Get your customers into the act. Videos captured with a smartphone are much easier than writing a review. Make it easy for customers by setting up an area of your establishment to encourage them.
Heidi Cohen, president of Riverside Marketing Strategies.